Balotelli the target of Paddy Power’s latest campaign

Bookmaker Paddy Power is cashing in on the controversy surrounding Liverpool striker Mario Balotelli, by offering to swap jerseys with his name on them for any other Liverpool striker.

Balotelli was in trouble again this week after his side’s clash with Real Madrid at Anfield.

The Italian had a first half to forget and Liverpool were losing three-nil by half time, but as the players went down the tunnel Balotelli was more concerned with

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The move enraged commentators and Liverpool fans and the clever boys at Paddy Power decided to cash in on the controversy.

Got a Balotelli #LFC shirt? Bring it to our swapshop outside Anfield and get a new shirt you actually want! pic.twitter.com/T6zb4Ko4TG

— Paddy Power (@paddypower) October 25, 2014

They have set up a stall outside Anfield ahead of today’s Premier League match and are offering anyone with a Balotelli shirt the chance to swap it for another striker without charge.

Ther are calling the promotion So Sick Of This Shirt! - find out more on the Paddy Power blog.

They don’t miss a trick.