Newcastle United have vowed to stamp out misbehaviour by their players after midfielder Jamie McClen became the latest player to make the headlines for the wrong reasons.
Just a week after Craig Bellamy was cautioned by police over an allegation of common assault, McClen was cautioned for being drunk and disorderly on the city's Quayside.
Furious officials vowed to clamp down on errant players, and with Bellamy still awaiting his punishment, promised they would not shy away from their task.
Chairman Freddy Shepherd was left seething by the latest incident involving 22-year-old McClen.
"Newcastle United has once again found itself in the media spotlight for all the wrong reasons, and we are extremely disappointed and concerned that another one of our players has let the club and his team-mates down by his actions," he said.
"I can only repeat that the club does not, and cannot condone incidents of anti-social behaviour and as such, operates a strict code of conduct which we expect all our players to conform to.
"Any player found guilty of breaching our code of conduct will be dealt with severely through internal disciplinary procedures.
"Under present legislation, however, players can only receive a maximum two weeks' salary fine for bringing the club into disrepute, and in certain instances, we do not feel the two-week fine is sufficient penalty.
"There are more and more young players coming into the game today and with the pressures being heaped upon them and the benefits they receive, the disciplines they're expected to adhere to, in some cases, appear to compound the problem.
"However, we do stress that this is no excuse for recent bad behaviour by certain of our players.
"Newcastle United will take a firm stand against bad behaviour and shall work with the management, players and their agents with a view to trying to overcome the problem."