Roy Keane has three entries in the history of football in 100 quotes
The Shankly bon mot referenced in the title doesn’t actually feature among the 100, though White admits you could build a library, never mind a book, from Shanks quotations.
The Shankly line that makes is a nod to the Liverpool great’s obsessiveness and tongue in cheek humour:
Other classic verbal signposts in the game’s history includes Joe Smith’s at half-time in the 1953 FA Cup final, or the Matthews Final, as it became know.
There is Jock Stein ahead of the 1967 European Cup final:
Clough’s is selected, as is Bjørge Lillelien’s rant from 1981.
John Motson gets in for as those Brian Moore for his beckoning forward of Michael Thomas in 1989.
More recent inclusions are Alan Hansen’s ; Zidane’s post-World Cup lament, ; and Martin Tyler’s succint . Mourinho’s preface to labelling himself "The Special One" also qualifies.
And Keano has three contributions. Well, two of his own making.

Of Roy’s classic 2000 censure of Man United’s corporate support - - White writes: “Keano was in a long line of those who lamented the way that what had once been the most fearsome of atmospheres, one which had shaken the building to its foundations on European nights in the past, had rapidly diminished over the previous decade.
"At Old Trafford, they weren’t singing any more. And it wasn’t a problem confined to Manchester either. At Arsenal, the home support was frequently derided as the Highbury Library”. At Stamford Bridge, the once fearsome Shed had gone quiet. Across the Premier League, frequently the only noise to be heard at games came from the gaggle of away fans: “Shall we sing a song for you?”
The term prawn sandwich brigade “quickly established itself as the term of choice for disparaging the well-heeled supporter”, though White does point out an irony: “the principal beneficiaries in the enormous rise in gate receipts generated by the arrival of the prawn sandwich brigade were players like him (Keane).”
Roy’s second contribution is an equally famous one:
White’s take: “In ireland, the country went collectively berserk. No issue - not the Catholic Church, not divorce, abortion or the IRA, not even Sinead O’Connor - has so divided the population as this, the nation’s most gifted footballer walking out on his team.”
A fair assessment. Indeed, just by writing “walking out on his team”, White will probably reignite several thousand of those old feuds.
The third Keane entry was not said by Roy, but inspired by him, in part by remarks like those mentioned already.
The line from Alex Ferguson’s autobiography represents the essence of the great, Shakespearean falling out of modern football.
The choice of phrase is brutal, argues White, dismissing, as it does, Keane as “nothing more than a verbal bully.”
“These were words calculated to hurt.”




