Trust us we are in this together, says Joel
Glazer used his first meaningful interview since father Malcolm completed his hugely controversial £790million Red Devils takeover, to dispel many of the allegations that have been raised over the long-term intentions of United's new owners.
No, he told United's television station MUTV, they would not be selling Old Trafford.
No, they would not be changing the club badge.
No, there will not be a £20million limit imposed on Alex Ferguson's transfer budget.
No, they would not be scrapping the Premier League's collective TV deal and no, they would not be axing Bobby Charlton.
Yes, Ferguson would be staying on as manager.
Yes, David Gill will remain chief executive and run the business on a day-to-day basis.
Yes, ticket prices will rise but not to the extent some would imagine and, most surprisingly, yes, they will attend matches on a regular basis.
Glazer was not asked exactly how he intends to pay off the estimated £500million debt the takeover has incurred without making the dramatic changes he insists will not happen.
Nor was he quizzed about Rio Ferdinand's ongoing contract stalemate.
But even if he had, he would have probably had a good answer given the slickness of his performance.
As an exercise in attempting to allay fans' fears, it was a masterpiece. He even went so far as to say sorry for the uproar the whole messy saga has caused.
"We do not like what has happened over the last several months and we are embarrassed that we have caused a lot of this to happen," the 38-year-old revealed.
"We apologise for that and apologise that we have not been able to speak out and communicate directly. But within time people will realise that our interests are the same as theirs."
While Glazer appeared content enough to cover all subjects in a 35-minute chat which was aired in its uncut form, he continually returned to the fears held by the majority of fans over United's future well being.
He claimed to totally understand where they were coming from, even admitting to sharing some of their concerns.
And the ugly scenes at Old Trafford on Wednesday night, when, along with brothers Avi and Bryan, he needed to be escorted out of the stadium in the back of a police van, only made him even more acutely aware of the responsibility his family now hold.
"We understand the scepticism," he said, revealing the family encountered similar problems when they took over at the Tampa Bay Buccaneers a decade ago.
"Nobody likes change or uncertainty. I understand the fans' concerns, I understand everything that is going through their minds a lot of them have been going through mine as well.
"But as time goes on, people will see what this is all about and they will realise things are not changing the way they thought.
"The vilification goes with the territory. If you are not prepared for it, you should not get involved. But the passion is part of the attraction. It is frustrating and tough but it has not put us off, it has just made us even more aware of the awesome responsibility that is involved here.
"You would just hope that people give us a chance and not make a judgement on what has happened today or the last several months.
"I know what we are going to do in the future and I have confidence and faith in what I am saying. But there are many people who do not know me and the only way I can back up my words is with actions and actions take time.
"We understand the high expectations at this club and we have the utmost respect for the history and traditions of Manchester United.
"If people are patient and give us that time, we are satisfied and confident they will be proud of our ownership."
Although many, perhaps most, long-standing supporters will dismiss Glazer's passion and the claim that wandering round the club museum yesterday afternoon "sent a shiver down my spine" as nothing more than prudent PR speak, there is no doubting the enthusiasm United's chairman-elect holds for the challenge ahead.
He may initially find increasing profits to be a somewhat easier task than winning over certain sections of the club's fan base but if he and his brothers do opt to attend games at Old Trafford given the abuse they have received from afar, their courage is to be admired at least.
However, after two barren years in the Premiership and Europe, Glazer is aware emotion and passion will not deliver Old Trafford the winning team he believes will ease the pressure on everyone at the club.
For that, you need cash, expertise and players. And, after confirming Ferguson was secure in his position, Glazer has promised the rest.
"Talk about caps on transfers is just not true," he said. "Nobody was more excited than us when the club signed Wayne Rooney last year. If that situation arises again, this club will be in a position to go after that player and bring him to Old Trafford.
"We do not have a bottomless pit of money but if the manager feels it is the right situation, you have to facilitate it. We always want to do better, always compete at the top level and the priority is to do better than we have in the last two seasons.
"I know we have the manager to make that happen and I know he will not rest until the success is found.
"We will give him the tools to do the job. The rest usually takes care of itself."
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