Rocky road for Leeds
Back in the 1970s, when Don Revie's side were in their pomp, the Yorkshire club stole a march on their rivals in the marketing stakes by putting players' names on the backs of their tracksuits, numbered sock tags and pre-match warm-up routines on the pitch.
And in a clever twist on the ubiquitous smiley badge of the day they adopted a new badge turning the letters LU on their sides in design to fit the age of bell-bottomed trousers, spangles and Chopper bikes.