Cathal Dennehy: This week, the gambling industry will indoctrinate many more fresh marks

This column is not about to go all Helen Lovejoy with a puritanical, won’t-someone-please-think of-the-children refrain. Gambling is here to stay. But...

GAMBLING INDUSTRY: Research by the Economic and Social Research Institute last year suggesting one in 30 Irish adults now has a gambling problem. Pic: Dan Mullan/Getty Images

Brace yourself, the bookies are coming. No matter how hard you try to block it out, over the coming days, their message will find its way to a social media channel, newspaper, radio station or TV screen near you. 

That’s the one racing certainty this week.