Titleist aiming for improvement with new additions to golf ball options

In controlled testing conducted by Titleist's R&D department, golfers showed up to a 35% improvement in directional accuracy when using AIM alignment designs compared to the standard Pro V1 side stamp.

Titleist AVX and Tour Soft AIM 360 models feature a 360-degree alignment marking designed to make setup more precise.

If you’re the sort of golfer who likes to draw a line on your ball before every round, Titleist has been paying attention. 

The newest additions to its golf ball options is the AVX and Tour Soft AIM 360 models, feature a new 360-degree alignment marking designed to make setup on the green (and on the tee box) more precise and automatic.