Ready for more Rory? Sawgrass the spark for new TV age as PGA launch World Feed

The long-term goal of Tour's new dedicated international broadcast is to eventually be more locally curated, meaning Ireland will eventually see more of McIlroy, Shane Lowry and Séamus Power

FIRMLY IN FOCUS: Shane Lowry of Ireland plays his shot from the 17th tee during the second round of last year's Players Championship on the Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Florida. Pic: Kevin C. Cox/Getty Images

Do not adjust for television sets. This is not a test. The PGA Tour’s coverage you’ll see starting this week will have a decidedly more international flavour.

Beginning with this week’s Players Championship, the PGA Tour is launching a brand new World Feed from its new 165,000-square-foot PGA Tour Studios adjacent the tour’s headquarters in Ponte Vedra Beach, Florida. The World Feed will be a separate dedicated broadcast that will serve international media partners with locally relevant content while simultaneously following the leaders and the overall competition.