Open victory elevates Lowry into commercial stratosphere

The scenes on Sunday evening in Portrush, Clara and pretty much everywhere across the country following his emphatic Open Championship victory confirmed Shane Lowry’s status as one of Ireland’s most popular sports stars.

Open victory elevates Lowry into commercial stratosphere

The scenes on Sunday evening in Portrush, Clara and pretty much everywhere across the country following his emphatic Open Championship victory confirmed Shane Lowry’s status as one of Ireland’s most popular sports stars.

But how does this remarkable achievement transcend popularity and of course golfing excellence and benefit the Offaly man commercially?

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