Marketing Matters: Ten ideas for golf clubs to explore

Kevin Markham examines the smart way to keep the first tee busy...
Marketing Matters: Ten ideas for golf clubs to explore

1.

The kids of today are going to be the golfers of tomorrow. Clubs need to understand that while the average age profile of a UK golfer (the GUI has no average age for Ireland) is 42, younger golfers live and breathe Social Media and the World Wide Web.

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