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Marketing Matters: Ten ideas for golf clubs to explore

Kevin Markham examines the smart way to keep the first tee busy...

Marketing Matters: Ten ideas for golf clubs to explore

Tue, 28 Jun, 2016 - 01:00

Kevin Markham

1.

The kids of today are going to be the golfers of tomorrow. Clubs need to understand that while the average age profile of a UK golfer (the GUI has no average age for Ireland) is 42, younger golfers live and breathe Social Media and the World Wide Web.

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