Big pitch to lure golfers

The International Golf Travel Market (IGTM), is where the golf tourism industry gathers each year to do business.

And for markets like Ireland, where golf tourism brings in more than €200m annually, there is absolutely no question of giving the industry’s annual trade show a miss.

Which is why last week, Fáilte Ireland and 20 of its trade partners in the Irish golf industry decamped to Vilamoura on Portugal’s Algarve, set out its stall and spent a week making its pitch to the world’s golf tourism buyers.