Time runs out for Tiger sponsors

SWISS watchmaker Tag Heuer said yesterday it will not use Tiger Woods’ image in advertising campaigns in the US for the foreseeable future.

Chief executive Jean-Christophe Babin told Swiss daily Le Matin that the company was reacting to “recent events” surrounding the golfer.

“We recognise Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events,” he was quoted as saying.