Setanta swoop for broadcast rights to US Masters

SATELLITE television giant Setanta Sports has won exclusive Irish broadcast rights for the US Masters — with RTÉ last night confirming they did not bid for the highlights package.

The three-year deal, which begins in April, allows Setanta Ireland show all four days of the competition live from Augusta uninterrupted.

Niall Cogley, chief executive of Setanta Ireland said: “Setanta Sports will be the only Irish broadcaster showing live coverage of The Masters, and we are looking forward to the challenge of bringing top quality golf action from this premium event to our viewers.