Donegal and Kerry showcase football’s Wild Atlantic Way
West coast football has been the big winner in the first year of Gaelic football's rebranding. Pic: Larry Cummins/Sportsfile
Eleven years ago, the same year both Donegal and Kerry previously contested an All-Ireland final, the route was launched.
On a comparatively shoestring budget, Fáilte Ireland had to come up with an initiative to rebrand the splendour of the west coast in the hope of boosting a tourism industry still reeling from the economic crisis.
