Donegal and Kerry showcase football’s Wild Atlantic Way

A lot of what the Football Review Committee started 10 years on from Fáilte Ireland’s great marketing campaign can be likened to the Wild Atlantic Way.

West coast football has been the big winner in the first year of Gaelic football's rebranding. Pic: Larry Cummins/Sportsfile

Eleven years ago, the same year both Donegal and Kerry previously contested an All-Ireland final, the Wild Atlantic Way route was launched.

On a comparatively shoestring budget, Fáilte Ireland had to come up with an initiative to rebrand the splendour of the west coast in the hope of boosting a tourism industry still reeling from the economic crisis.