Shane O'Donnell has issue with his image being used to promote GAAGO

The Clare All-Ireland winner said it "feels like in some ways you’re being exploited as some kind of asset rather than being thought about as a player".

GAA NO GO: Shane O'Donnell said he did not give consent for his image to be used to promote the GAA's pay-per-view platform. Picture: Seb Daly/Sportsfile

Clare hurler Shane O’Donnell believes the GAA has to address the issue of image rights after a photograph of him was used to promote GAAGO, a service he called "not a particularly popular initiative".

The two-time All-Ireland winner, the favourite to be named Hurler of the Year on Friday, said he did not want payment for the use of his image as he does not agree with the existence of the pay-per-view platform. O'Donnell insisted that the GAA should be "swallowing the cost of promoting the game and paying to televise these games" and added that "I don't think that's something out of their budget".