Sky bid for rights didn't meet GAA valuation

Sky's offer for the next five seasons was rejected by the GAA.

A Sky Sports GAA microphone

Sky Sports’ nine-year partnership with the GAA ended last month as a result of their bid not being accepted by Croke Park, the Irish Examiner has learned.

Although Sky explained there were other factors behind the decision and there was a perception they had withdrawn from the process, ultimately their offer for the next five seasons was rejected by the GAA.