Why The Sunday Game is country’s most important sports programme

Paul Rouse on the changing culture of The Sunday Game and why now faces its biggest challenge

There was a pub off Rue de Rivoli in the middle of Paris named the Flann O’Brien. Back in the hot summer of 1998, with the World Cup in full swing and locals everywhere consumed with the idea of a potential French victory, another — more local — sporting institution was much more important to the dozens of Irish people who were wedged into the small bar.