Lucozade Sport has agreed a new product sponsorship deal with Tipperary GAA.
Details of the three-year sponsorship deal were announced earlier today at the home of Tipperary GAA; Semple Stadium, Thurles.
Hurling legend and current Tipperary manager, Babs Keating, was present for the announcement, as were Tipperary hurlers Eoin Kelly and Brendan Cummins.
Tipperary football manager John Owens and footballer Declan Browne were also present.
Under the agreement with the Tipperary County board, Lucozade Sport will provide financial and product support to all ages and county teams playing Gaelic games for Tipperary.
The new deal, which will last until 2009, will also provide Tipperary teams with assistance from a sports nutrition expert as well as access to the National Coaching and Training Centre (NCTC) in Limerick.
Speaking about the sponsorship, Ronan McClafferty, Brand Manager Lucozade Sport, said: "We are delighted to announce our sponsorship of Tipperary GAA. Tipperary has a strong history and tradition in Gaelic Games and it is great to be associated with the county.
"At Lucozade Sport, we are fully committed to providing sports people with the best products and advice possible, in order to improve endurance on the pitch."
"Lucozade Sport has worked with the GAA for over 12 years, and is official sponsor to 24 out of 32 GAA counties. We take our commitment to the GAA, as well as the other sports codes we work with, very seriously.
"We have been supporting the GAA since 1994, and over the years have worked closely with a lot of county boards, assisting them and offering support to their athletes in training, match preparation and recovery.
"It is particularly important that players at all levels of the game have the right products for use during training sessions. Re-hydration and recovery drinks are an essential part of any athletes training", continued McClafferty.
Supporters hope the sponsorship will be of benefit to Tipperary, as their footballers prepare to take on Cork in the Munster football semi-final on Sunday 3rd June.
Meanwhile their hurlers are preparing for their clash with Limerick on Sunday 10th June in the Munster Hurling semi-final.