Speaking the language of sporting TV

Celebrating 25 years in existence in 2018, An Rinn-based Nemeton is one of the great success stories in Irish TV sports production. CEO and founder Irial Mac Murchú chronicles their rise from outsiders to market leaders, particularly in delivering GAA coverage.

“I t’s foolproof. We got a partner downtown runs the central office of the Western Union. Race results from all over the country come in there and go right across his desk on their way to the bookies. All he does is hold them up a couple minutes until he can call us and get a bet down on the winner. Then he releases the results to the bookies and we clean up on a race that’s already been run. It can’t miss, unless the Western Union Dicks get onto it.” - Johnny Hooker, The Sting

Unlike the big play against Doyle Lonnegan, there was never anything illegal about Nemeton’s business in 1996 but it was just as audacious and enterprising.