Saudi Arabia pays for naming rights to Atlético Madrid’s stadium for nine years
MADRID, SPAIN - SEPTEMBER 29: A general view of Estadio Civitas Metropolitano, home of Atletico Madrid. It will henceforth be known as Riyadh Air Metropolitan
Saudi Arabia has consolidated its branding push with Atlético Madrid by paying for naming rights to the Spanish club’s stadium for the next nine years.
Atlético, which has been sponsored by Saudi state-owned Riyadh Air since last season, said Wednesday that its Metropolitano stadium will be known as the Riyadh Air Metropolitano henceforth until 2033.
