Paul Rouse: Cryptocurrency - The making or breaking of sport?

Cryptocurrencies are also now the “official partners” of clubs and associations, including at Manchester City and AC Milan, and – inevitably – at FIFA itself.  

The ‘Financial Times’ reported last week that the money cryptocurrency firms spent on sports sponsorships grew from less than $50m in 2020 to more than $600m last year. And that figure does not include the spend on television commercials.

Back in 2015, Jeremy M. Jacobs – owner of the Boston Bruins ice hockey team – wrote the foreword to a report called ‘The Future of Sport.’ This report had fascinating things to say about many aspect of where sport was heading.

Jacobs had commissioned the report and understood that the world of sport was in the early stages of significant change.