John Riordan: Boom times for the Premier League in the lucrative US TV market

NBC more than doubled their bid for the right to exclusively broadcast English football in a package increasingly sought after by fans
NBC more than doubled their bid for the right to exclusively broadcast English football in a package increasingly sought after by fans

NBC more than doubled their bid for the right to exclusively broadcast English football in a package increasingly sought after by fans

Last week, at a gala in Manhattan’s Lower East Side benefiting America SCORES New York, the youth soccer nonprofit organization I work for (disclaimer!), a bidding war broke out between two lawyers for one of the most popular auction items of the night.

To the highest bidder would get the spoils of a round of golf with “The Two Robbies”, Robbie Earle and Robbie Mustoe.

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