From wife-carrying to faction-fighting: Sporting success comes in many shapes and sizes

What are the limits of the sporting world? Where does sport begin and end? The difficulties in answering those questions are manifest whenever you move beyond the mainstream that dominates the sporting media in the western world, writes Paul Rouse.

For example, Andrew Keh recently documented the weird and wonderful world of Finnish sport. It is true that mainstream sport thrives in Finland, where ice hockey, motorsport, soccer and athletics are all hugely popular.

But there is another sporting world which is gloriously strange. Finland is home, for example, to the Wife Carrying World Championship (the winner receives the weight of the wife in beer), the Mobile Phone Throwing World Championship (Finland is the home of Nokia) and the Air Guitar World Championship (‘It’s not what you play, it’s how you play it.’).