GAA must clarify GPA role in future of Gaelic Games

Younger and hungrier, the GPA has been quick to spot opportunities where money streams can be created or increased

While always keen to highlight the worthiness of their welfare activities, the great irony of the Gaelic Players’ Association is that their real brilliance always lay in the commercial sector.

Truth be told, the GAA owes a huge debt of gratitude to the players’ body. Younger, sharper and hungrier, the GPA has been much quicker to spot opportunities where revenue streams can be created or increased. The GPA has a track record of highlighting areas where the GAA was failing to exploit the full potential of a particular market.