Irish athletics could learn a lot from FAI and Keane

Keane is one of my heroes and someone I got the opportunity to interview for a radio show a few years ago. The experience was both terrifying and exhilarating and I think the effect Keane will have on the Irish soccer team will be very interesting.
In his first press conference he was asked what he will bring to the Irish set-up and he offered experience, knowledge and high standards. What elite sport can afford not to have these three ingredients if they are to succeed? The situation in Irish soccer left me wondering if there is something Athletics Ireland (AI) can learn from this? Rugby already takes advantage of its high achievers once they retire — just look at Anthony Foley with Munster and Ronan O’Gara’s new career with Racing Metro.