Only way is up now for O’Neill

Already new GAA president Liam O’Neill is in exalted company. Not only does he stride in the footsteps of luminaries such as Maurice Davin, Con Murphy and Seán Kelly. But men like Matt Barrett, Gerald Ratner and David Shepherd can also now call him one of their own.

Barrett was the Barclays Bank chief executive who told a UK treasury committee that you’d want to be a right eejit altogether to have any truck with credit cards. Gerald was the gem who nearly banjaxed Ratners jewellers when he gave away a little secret about the company’s ability to sell cut-glass decanters with six glasses for £4.95. “Because it’s total crap.”

And Shepherd was the tailor’s dummy who suggested, having summoned all his marketing know-how, that the target market for Topman was “hooligans or whatever”.