Big backing for Cork and Kerry

IT WAS nice to see O2 renewing their sponsorship of Cork inter-county teams last week.

They have been good sponsors for Cork and it was laudable, in these recessionary times, to see O2 renewing their sponsorship before rather than after the All-Ireland. Quite obviously both Cork and O2 are happy with the sponsorship arrangement and should enjoy some fruitful years ahead.

Kerry Group, who have been sponsoring all Kerry teams since sponsorship of county teams was opened up 20 years ago will continue to do so for many years to come. Frank Hayes, Head of Corporate Affairs at Kerry Group has been managing the relationship over the years and even when Kerry were going through a lean period in the 90’s, Kerry Group’s GAA commitment never wavered. As Kerry’s impressive captain, Darran O’Sullivan said on Sunday, Kerry Group involvement has been pivotal to Kerry’s success to the point where they are part of the GAA fabric in the county.