Eimear Ryan: After Shane Lowry, could celebrity sponsorship become a welcome trend in Ireland?

2019 Open Champion Shane Lowry announced recently he will sponsor Offaly GAA focussing on grassroots development.
It was heartening to hear the news that the garlanded golfer, Shane Lowry, is to become a sponsor of Offaly GAA for the next number of years.
It’s the kind of thing a lot of GAA people would think to do if they won the lotto, became a celebrity overnight, or otherwise found themselves with an excess of capital. You’d sort out your friends and family, whatever that entailed; buy a house or two; donate to charity; and then think about how you could invest in hurling or football, either at club or county level. And Lowry is most certainly a GAA person — a Clara native, and the son of 1982 football All-Ireland winner, Brendan Lowry.