FarmOps launches new promotional website as farmers see real benefits on the ground

For dairy farmer Dave Hally, the benefits of using FarmOps are already clear.

Irish farmers are increasingly turning to technology to simplify herd management, cut down on paperwork, and improve decision-making. 

One of the platforms gaining real traction is FarmOps, which has launched its new promotional website to showcase the growing range of features it offers to farmers nationwide.

The platform, developed by Munster Bovine vets and with farmers at its core, has been designed to streamline some of the most time-consuming tasks on the farm. 

From calf registration, breeding and fertility to milk recording and herd health, in addition to Bord Bia Compliance and much more, FarmOps has you covered. 

For dairy farmer Dave Hally, the benefits of using FarmOps are already clear.

“The four pillars that FarmOps links up here are your AI, your milk recording, your herd health and your compliance,” he explained. “Since I’ve started using FarmOps, there has certainly been a definite improvement in cell count over the last couple of years. 

The site is designed not only to highlight product features, but also to share real farmer stories and practical guidance on making digital tools work on the ground.

"I would attribute a lot of that to being far more proactive with the information generated from the milk recordings. With the help of FarmOps and in consultation with the vet, herd health has certainly improved.” 

Hally points to the way the app brings together information that was once scattered across different systems, or left to memory. Dave records all breeding activity in FarmOps, his milk recording results flow directly into the platform, and treatment records are instantly linked with compliance requirements. That, he says, makes it easier to spot issues earlier and take action sooner.

“It’s about having the full picture,” Hally added. “I can see which cows are due to repeat, I can identify problems with cell counts quickly, and all the information is right there in my pocket. It’s made herd management much more proactive.”

The launch of the new FarmOps promotional website will make it easier for farmers to learn about the app’s capabilities, explore case studies, and see how the system can integrate into their own operations. 

The site is designed not only to highlight product features, but also to share real farmer stories and practical guidance on making digital tools work on the ground.

For Irish farmers under pressure to balance efficiency with compliance, FarmOps is positioning itself as more than just record-keeping software. 

As Hally’s experience shows, it is becoming a decision-support tool, helping farmers respond in real time, improve herd performance, and cut down on paperwork.

Visit the site at www.farmops.ie or call a member of the FarmOps team on 087 490 0207 if you have any questions!