Rarity and celebrity add value in the memorabilia market

Victor Mee auction will stir memories, writes Des O'Sullivan

An original c1900 enamel Fry's Chocolate ad at Victor Mee.

A Fry’s Five Boys c1900 advertisement at Victor Mee’s next auction underlines how rarity and celebrity add value in a memorabilia market which continues to grow strongly in Ireland.

This particular enamel sign is rare. It harks back to days when chocolate — taken in moderation and highly prized — was a special treat for children.