The real power of social media: We’re already lagging behind

None of history’s great empires, none of the genocidal conquistadors or god-on-their-side, blood-on-their-hands crusaders could have imagined a victory so complete as today’s data capitalists have, without firing a shot, secured.

Social media, in all its magnificence and horror, has changed the psychology of being an active, engaged member of society in an unprecedented way. This is not news but its reach, its ever-deepening penetration is an evolving mystery. Like Columbus or Cook setting sail on vast uncharted oceans, we know something lies ahead but we know not what.