Women in politics targeted with more personal, sexualised attacks
Female candidates were subjected to personal degrading attacks, sexist slurs, sexually explicit remarks, and repeated attempts to silence them or question their right to occupy political space. One in four received comments of a sexual nature.
To conduct our analysis, we gathered posts mentioning each candidate, then narrowed the data to focus on replies to the candidates’ posts. The toxicity detection algorithm scored each post for toxicity, flagging anything above a given threshold for closer inspection.
Of these clearly toxic replies, 71% were directed at women candidates. The content was strikingly different from what male politicians faced. Female candidates were subjected to personal degrading attacks, sexist slurs, sexually explicit remarks, and repeated attempts to silence them or question their right to occupy political space. One in four received comments of a sexual nature.
The analysis went further by measuring what we called “toxicity intensity” — the number of abusive elements bundled into a single reply. A message targeting a woman might combine a sexist insult with a sexual threat, a reference to mental illness, and a demand that she leave politics entirely. We found that 62% of toxic replies to women contained two or more such elements. By contrast, 52% of toxic replies to men had only one.
The study adds to a growing body of evidence that online hostility toward women in politics is not limited to a single country, platform, or political culture. Research from Sweden, New Zealand, and the Netherlands has documented the same gendered patterns: women do not always receive more abuse in sheer volume, but what they receive is more personal, more sexualised, and aimed at denying their right to hold office.





