Paul Hosford: Fine Gael slogan will not resonate with some voters

When the country has seen a rise in the number of children experiencing material deprivation and rates of child poverty have increased, the party's election slogan is blind to the fact that not everyone is feeling the financial improvement in the country in the same way

Minister Paschal Donohoe in Dublin campaigning for Fine Gael on Wednesday in the general election. In the final days of the election campaign, the party has pivoted away from a focus on Simon Harris's 'new energy' and gone back to basics on the economy. Photo: Brian Lawless/PA

In the 2016 general election, Fine Gael banked on a strategy and a slogan.

Across the country, posters emblazoned with the Taoiseach Enda Kenny urged the country to "Keep the Recovery Going". After five years of swingeing cuts and harsh austerity, the slogan proved to be a disaster.