Mick Clifford: New SSIA-style savings plan unveiled — but will Ireland’s cautious savers invest?

Government aims to unlock billions in household savings with new investment plan shaped by lessons from Celtic Tiger excess

A 2005 cartoon depicting maturing SSIA accounts and what people would spend the money on. File picture

Eddie Hobbs, suited and booted, was tearing down backstreets. 

The voiceover was Eddie in his distinctive Cork accent: “Choose Llfe. Choose a savings account. Choose a new motor. Choose a bloody big television. Choose plastic surgery, new teeth.”