Pádraig Hoare: Properly tackling climate change requires public buy-in

Resistance to measures aimed at helping the environment suggests the messaging is not resonating with people.

'People detest more taxes, and being told what to do, even when it's for the collective good.'

Once upon a time, there was a planet, and the planet was mostly nice and cosy, if a bit gloomy sometimes, before becoming too hot. 

Unlike the Brothers Grimm stories, the storytelling around climate change and global warming doesn't have an ending yet, and scientists, media, and policymakers alike are all grappling with how to convey the message that we are at the tipping point.