Joyce Fegan: Shein shenanigans show Middle Ireland is millennial now 

Shein, the online shopping brand, opened its pop-up shop on Opera Lane, Cork with the first people queueing from 4am. The queue took up the length of Opera Lane. Picture: Dan Linehan

Shein, the online shopping brand, opened its pop-up shop on Opera Lane, Cork with the first people queueing from 4am. The queue took up the length of Opera Lane. Picture: Dan Linehan

There is that moment when your beloved niece or nephew turns around and offers to buy you a drink at the bar, and you realise the child you still dote on has actually come of age.

Something similar happened in Ireland over the last few days, only it wasn't just one niece or nephew, but an entire generation. Millennials to be exact, and it involved Linkedin, the IDA, Minister for Enterprise, Trade and Employment Simon Coveney, a billion-euro Chinese business, a Cork pop-up store, and climate change.

You have reached your article limit. Already a subscriber? Sign in

Unlimited access starts here.

Try from only €0.25 a day.

Cancel anytime

CLIMATE & SUSTAINABILITY HUB

More in this section

Revoiced

Newsletter

Had a busy week? Sign up for some of the best reads from the week gone by. Selected just for you.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited