Joyce Fegan: Shein shenanigans show Middle Ireland is millennial now

Shein, the online shopping brand, opened its pop-up shop on Opera Lane, Cork with the first people queueing from 4am. The queue took up the length of Opera Lane. Picture: Dan Linehan
There is that moment when your beloved niece or nephew turns around and offers to buy you a drink at the bar, and you realise the child you still dote on has actually come of age.
Something similar happened in Ireland over the last few days, only it wasn't just one niece or nephew, but an entire generation. Millennials to be exact, and it involved Linkedin, the IDA, Minister for Enterprise, Trade and Employment Simon Coveney, a billion-euro Chinese business, a Cork pop-up store, and climate change.
CLIMATE & SUSTAINABILITY HUB