M&D rolls the dice in bid to expand outside county

The Waterford blaa, a variety of bread originally brought to Ireland over 300 years ago by French Huguenots, is now making its way back to France in frozen form.

Spearheading a bid to gain national and international recognition for the blaa is Waterford company M&D Bakery, which saw in the small white doughy bun roll, which is unique to Waterford, an opportunity to combat the recession.

Now selling frozen blaas to hotels and restaurants around Ireland and to an Irish pub in Paris, M&D has this month been named as Small Business of the Year by Waterford City Enterprise Board and nominated for the National Enterprise Awards.