Apple to the core

Walter Isaacson’s biography of the late Steve Jobs reveals his innovation and drive, as well as his less laudable traits, but ultimately neglects to reveal what made him tick, writes Brian O’Grady

STEVE JOBS’S death was the top news item for networks across the world. It’s hard to think of a precedent for any business leader being credited with affecting so much change on any era since Henry Ford introduced mass manufacturing and affordable cars, and certainly it is this sort of legacy that many expect for Jobs from his work with company he founded, Apple, which employs more than 3,000 people here.

Jobs’ newly published biography by Walter Isaacson is being anticipated as a best-seller, not least because Jobs rarely gave interviews and Apple employees are prevented from speaking to the press (and quite paranoid about doing so, as they risk dismissal).