Terry Prone: RTÉ's 2FM exodus is understandable. It can rebuild if it learns from its past
The exodus is understandable from the point of view of those leaving. But 2FM can rebuild if it learns from its past and hires people who understand broadcasting, and are hungry to do it
Gerry Ryan built his mid-morning 2FM show into a 300,000-listener behemoth. Moments such as the morning that rape victim Lavinia Kerwick phoned him live on air are testament to his status as a great broadcaster. Picture: RTÉ
The thing about 2FM is that its output has precious little to do with the public service mandate of the station.
Ergo, in theory, Kevin Bakhurst and Co could close it and concentrate their efforts elsewhere. The only problem with that option is that it would precipitate the national broadcaster offering nothing much to anybody under 60. It would be rebranded as Raidío Teilifís Elderly.
This is exclusive subscriber content. Already a subscriber? Sign in
