There is a new threat from social media. It’s videos of super hero parents

There is a new threat from social media. It’s videos of super hero parents

Our daughter has finally been ensnared by The Force. The ad was for something plastic and awful like most toys are. We’re hoping to get away with it for as long as possible. Like an uncontacted Amazonian tribe trying to avoid civilisation. The first helicopter of advertising has spotted us gazing curiously from underneath a mahogany tree. Soon the rubber tappers and gold prospectors of Christmas ad-saturation will flood our eco-system.

It’s interesting watching the world through an awakening child’s eyes. The first time our eldest daughter was with us in McDonalds, we’d never seen her eyes open so wide. The colours and smells were so vibrant, seemed to be mainlined into her brain. It was as if her pristine little gut with its perfect balance of bacteria was SCREAMING FOR A BIG DIRTY SALTY CHIP. Like Eve in the garden realising how nice apples are. We harrumphed of course and ate our Big Macs while gentling insisting she finish her Zero-Craic food.