Put unclaimed Lotto funds to work in the community

The rules state that the unclaimed prize must be used “exclusively to promote the National Lottery with the core objective of raising funds for good causes”.
Have you ever heard such malarkey? Why not just pick a charity such as our crumbling Crumlin Childrens Hospital or the Mater Foundation that doing great work with SADS, (Sudden Arrhythmic Death Syndrom)?