Diageo campaign won’t tackle the hard truth

I have read the report and its recommendations but I think that when they talk of working with “the Industry”, the credibility of it all is lost on me.
This is the industry that funded the campaign but it is also the industry that is against regulation unless it is self-regulation, this is the same industry that has challenged minimum pricing in the European courts and this is the same industry that uses some of our sporting organisations to promote alcohol in exchange for large amounts of money.