Shallowness of Patrick’s Day brings home to us our lack of identity

FÁILTE IRELAND is a successful sales organisation that shapes Irish identity more than most.

Shallowness of Patrick’s Day brings home to us our lack of identity

It sets the pace in determining who we are. Whether our sales brochures reflect our identity, or our lives imitate our brochures, is a good question, but it is not a question that will be asked this St Patrick’s Day.

The diaspora of official Ireland has begun. On Friday, the Taoiseach will prove our potency to the world by visiting the White House, in the US. In truth, there is worth to these visits. They provide access to people, such as US President Barack Obama, and places, who make decisions that affect us. The problem is not the process, but that in selling ourselves we have largely lost sight of who we are.

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