Slowing down can’t be for just one day
Nearly 20% of fatalities occur on Fridays, and of these, 28% occur between 2pm and 6pm. Therefore, the campaign was aimed at increasing driver awareness of the periods of highest road risk.
That makes perfect sense but it might make even more sense to have a National Slow Down Weekend to encourage motorists to use a light foot on the accelerator after the working week as statistics show that it is at the weekend that many fatalities occur.