Elections on horizon - It’s time to turn on the radar

YESTERDAY presidential hopeful Senator David Norris announced that he had engaged media advisers to help him secure a nomination to contest next year’s election.

Like every other candidate in more or less every other public election of importance he realises that perception is at least as important as substance in the race for any powerful office.

History is replete with examples of people being elected to office because slick marketing campaigns had at least as much influence on the electorate as any policy issues or personal capabilities.