Consumer behaviour - Demanding real value for money

The National Consumer Agency released a report that shows Irish consumers have been changing their shopping behaviour to get the best value in the midst of the recession.

Almost three-quarters (74%) of shoppers say that the economic downturn has led them to consider more carefully what they buy and when they buy it.

More than half of those surveyed have been looking for special offers, and seeking alternative and less expensive ways of socialising. Some 53% say that they are holding off on planning a holiday until things improve in the economy, and the number of consumers who are cooking at home from scratch has increased by 35%.