Recession is turning corporate foes into boardroom bedfellows

TWO fundamental factors allow any business to survive: profits and capital. Throughout the year, faced with a drop in revenue, businesses have responded by battening down the hatches.

Cutting costs in payroll, services and property is evident across the board. However, many CEOs cannot avoid the prospect of sustained losses.

Their day-to-day focus of growing revenue, maintaining margins and cutting costs won’t be enough to survive.