Phone company advert insensitive and offensive

VODAFONE’S inclusion of a bullfighting scene in its current TV advert is both insensitive and offensive.

The footage of a matador taunting a bull was used, the company maintains, because “bullfighting is seen as an important part of Spain’s tradition and culture”.

This may be the view of lazy advertising executives stuck in the past, but it’s certainly not based on any modern truth.