The food we eat - Labelling must help consumers

SO MANY of the habits surrounding the food we eat, the sustenance we give to our children, are shaped by fashions advanced by television’s high-kitchen evangelists.

A predilection for prosciutto rather than a plate of decent streaky bacon is a statement at the very frontline of the never-ending class wars. It’s a predilection that’s really a badge of class loyalty and a means by which people recognise their own.

Some people are confronted with choices no more daunting than sirloin or fillet, burgundy or bordeaux. Others face a more rigid economic reality each and every day.