Family & Life took great pains to avoid offence

IT is hard to know where to start when a gentle 18-second message about motherhood and positive choices is branded as “irresponsible”, “manipulative” and showing “a complete disregard for human life” (Irish Examiner, September 26).

Have we now reached a stage when even showing motherhood is “controversial”?

Family & Life’s cinema advertisement took great pains to avoid offence. The ‘A-word’ is never mentioned, there is no effort to shock and its message is solely directed at adults.